Tag Archives: Concept Car

Allgemein

Premium prize for Asahi Kasei – German Design Award for a fascinating glimpse of the automotive world of tomorrow

Premium prize for Asahi Kasei - German Design Award for a fascinating glimpse of the automotive world of tomorrow

AKXY Concept Car (Source: @Asahi Kasei)

Düsseldorf, November 08, 2018 – The German Design Council has honoured Asahi Kasei and its fully drivable electric vehicle AKXY™ with the German Design Award 2019 in the category ‚Special Mention‘. The predicate ‚Special Mention‘ acknowledges works with a design that offers particularly successful solutions and honors the commitment of companies and designers. Asahi Kasei received the award in the category ‚Excellent Product Design – Conceptional Transportation‘. The award ceremony will be held in Frankfurt on February 8, 2019.

The German Design Award sets international standards when it comes to innovative design developments. It exclusively honours projects that are pioneering in the German and international design landscape. This is ensured by an international jury, which gathers leading heads from all disciplines of design. Design experts justified their decision as follows: „The concept combines all relevant vehicle areas – exterior and interior – into a progressive design that convinces in form and function right down to the last detail and thus provides a fascinating glimpse of the automotive world of tomorrow“.

„AKXY™ perfectly combines organic curves with inorganic straight lines,“ explained Michitaka Udaka, Head of Automotive Marketing at Asahi Kasei, about the design philosophy. „I am delighted that this design, which embodies our ideal for the future of safety, comfort and environmental performance in the automobile, has received such prestigious recognition.

Moreover, futuristic design would not be a contradiction to harmony with the environment, Udaka further said, and it would also offer an invitation to feel good. Components people have direct contact with would be characterised by elegant shapes and soft and warm materials.

Since its debut in Japan in May 2017, AKXY™ has been exhibited at trade shows, roadshows and customer events worldwide. Wherever it appears, the „rolling competence center“ stimulates discussions with experts from the automotive industry about the future of the automobile and the solutions AKXY™ offers.

Hideki Tsutsumi, Managing Director of Asahi Kasei Europe, added: „In September 2018, AKXY™ delighted more than 200 customers and journalists at our Business Forum in Düsseldorf. I am proud of this pioneering vehicle and the achievements of our designers and engineers“.

Asahi Kasei will present AKXY™ for the first time at a European trade fair from November 13 to 16, 2019 at the world’s leading trade fair for electronics electronica in Munich (Hall B4 – Booth 516).

For further information on AKXY™ please visit: https://automotive-asahi-kasei.eu/.

About AKXY™
AKXY™ is a drivable electrically powered concept vehicle focused on vehicle safety, comfort and environmental performance. It contains 36 Asahi Kasei products and technologies, including driver recognition technology to support safe driving, fiber materials and a communication system to improve interior comfort, and high-performance polymers to reduce environmental impact. The name derives from Asahi Kasei X (multiplied by) You (the customer).

About the German Design Council
The German Design Award is awarded by the German Design Council, the German brand and design authority. Its mission from the highest level: To represent the German design scene. Founded in 1953 on the initiative of the German Bundestag, it supports the economy in consistently achieving added brand value through design. This makes the German Design Council one of the world’s leading competence centres for communication and brand management in the field of design. In addition to trade associations and institutions, the exclusive network of foundation members includes in particular the owners and brand managers of many well-known companies.

The Asahi Kasei Group is a diversified group of companies led by Asahi Kasei Corp., with operations in the Material, Homes, and Health Care business sectors. Asahi Kasei distributes its innovative technologies and unique materials on markets worldwide.
With more than 30,000 employees around the world, the Asahi Kasei Group serves customers in more than 100 countries. Asahi Kasei is „Creating for Tomorrow“ with all operations sharing a common mission of contributing to life and living for people around the world.

Company-Contact
Asahi Kasei Europe GmbH
Sebastian Schmidt
Am Seestern 4
40547 Düsseldorf
Phone: +49 (0)211 280 68 139
E-Mail: Sebastian.Schmidt@asahi-kasei.eu
Url: https://www.asahi-kasei.eu/

Press
financial relations GmbH
Henning Küll
Louisenstraße 97
61348 Bad Homburg
Phone: +49 (0) 6172 27159 12
E-Mail: h.kuell@financial-relations.de
Url: http://www.financial-relations.de

Allgemein

Asahi Kasei presents concept car at electronica 2018

Asahi Kasei presents concept car at electronica 2018

AKXY interior (Source: @Asahi Kasei)

Düsseldorf, November 05, 2018 – The Japanese technology company Asahi Kasei will present its technologies and solutions in the areas of sensor technology and premium audio at this year’s electronica, the renowned electronics trade fair in Munich. For the first time at a European trade fair, the electric concept vehicle „AKXY“ will also be present at the booth.

Asahi Kasei presents 36 innovative materials and solutions for the mobility of the future with its specially designed „rolling competence center“ AKXY. Thereby, the cross-divisional innovation approach of the company, which combines the business areas electronics, synthetic rubber, high-performance plastics and textiles, becomes evident. The second highlight at the fair is a „Premium Audio Lounge“, where visitors can experience Asahi Kasei’s premium audio solutions live on site.

Safety drives with you: Sensors for safe and comfortable driving
A special focus of the electronic components in the AKXY is on solutions that make driving safer and more comfortable. For example, the progressive CO2 sensor solution „Sensor Sunrise“, which ensures more concentrated and safer driving. It measures the carbon dioxide content in the car cabin and contributes to better air quality. Senseair Sunrise is produced by the Swedish subsidiary Senseair and is the world’s first optical solid-state NDIR sensor for measuring gases such as carbon dioxide. With an unsurpassed low power consumption – six times lower than that of comparable NDIR sensors – it can easily be integrated into battery-powered systems.

Undisturbed conversations in the car
Driving fast or the playing of music can considerably impair the conversation between driver and passengers. The consequences are inattentive driving and an increased risk for all road users. Asahi Kasei has developed a special solution for this: The digital signal processor (DSP) – as an in-car communication application – ensures safe and comfortable conversations in the car without the driver having to turn his head. With its Engine Sound Creator application, the DSP contributes to an improved driving experience and increased road safety by providing a realistic engine sound.

Solutions for autonomous driving
Intelligent driver assistance systems are experiencing tremendous market growth, with radar sensors playing an important role in the overall system architecture due to their unique capabilities. With the Transceiver IC, Asahi Kasei offers a standard component that increases the performance and precision of the radar sensor in object localization and contributes to improved discrimination accuracy between people and vehicles.

„Sensor island“ and „Premium Audio Lounge“
Asahi Kasei will be exhibiting its concept car in Hall B4 – Booth 516. Additionally, the company will show further sensor solutions on its „sensor island“. A highlight in addition to CO2 and 3D sensors is a newly developed presence sensor, which has very low energy consumption and does not require a lens at all. Further sensor solutions will be presented by Senseair in Hall B3 – Booth 441.

Asahi Kasei has been a premium supplier of D/A and A/D converters as well as digital signal processors (DSP) for high-class audio applications for 25 years. In a specially equipped „Premium Audio Bar“, visitors can convince themselves of the product quality on site. Registrations for a guided tour will be accepted at the booth.

The Asahi Kasei Group is a diversified group of companies led by Asahi Kasei Corp., with operations in the Material, Homes, and Health Care business sectors. Asahi Kasei distributes its innovative technologies and unique materials on markets worldwide.
With more than 30,000 employees around the world, the Asahi Kasei Group serves customers in more than 100 countries. Asahi Kasei is „Creating for Tomorrow“ with all operations sharing a common mission of contributing to life and living for people around the world.

Company-Contact
Asahi Kasei Europe GmbH
Sebastian Schmidt
Am Seestern 4
40547 Düsseldorf
Phone: +49 (0)211 280 68 139
E-Mail: Sebastian.Schmidt@asahi-kasei.eu
Url: https://www.asahi-kasei.eu/

Press
financial relations GmbH
Henning Küll
Louisenstraße 97
61348 Bad Homburg
Phone: +49 (0) 6172 27159 12
E-Mail: h.kuell@financial-relations.de
Url: http://www.financial-relations.de

Allgemein

Completion of Asahi Kasei“s drivable concept car AKXY™

Completion of Asahi Kasei"s drivable concept car AKXY™

Concept Car Asahi Kasei

Düsseldorf, Tokyo, May 17 – Asahi Kasei and GLM Co., Ltd., an electric vehicle manufacturer, have completed a jointly developed concept car called AKXY™ showcasing a wide array of automotive-related materials and technologies from various Asahi Kasei businesses, focused on contribution to safety, comfort, and the environment.

1. About AKXY™

Asahi Kasei and GLM began discussions and planning for development of the concept car in 2015. The car utilizes the electric vehicle platform of GLM to achieve a drivable design. The concept car further heightens appeal to customers by having a design based on the SUV, which is popular around the world.

The name AKXY™ comes from Asahi Kasei X (multiplied by) You (the customer). By enabling many Japanese and overseas automobile manufacturers and parts manufacturers come directly into contact with Asahi Kasei“s automotive-related materials, devices, and systems that are manifested in the concept car, we hope to further build and strengthen our relationship with customers in order to create new value for the future together.

AKXY™ is equipped with a wide variety of Asahi Kasei materials, components, and systems, numbering 27 products in all, most of them available for adoption in mass-produced vehicles, including engineering plastics to replace metal and enable vehicle weight reduction, artificial suede for seats with superior comfort, and an in-car communication system utilizing various speech-processing technology. The car is additionally equipped with cutting-edge technology that has potential for commercialization in line with automotive industry trends for safe driving and accident prevention, including a contactless vital sign sensing system that is able to detect the pulse of drivers without their being aware of it, and CO2 sensors to monitor the in-car environment.

2. Moving forward

AKXY™ will be displayed at Automotive Engineering Exposition 2017 Yokohama, May 24-26, 2017, together with materials and devices not installed in the concept car, and models explaining internal structural components and parts. The concept car will also be displayed at Automotive Engineering Exposition 2017 Nagoya, June 28-30, 2017. The Asahi Kasei Group will continue to deepen connections with automotive-related customers, and make comprehensive proposals of various key items in accordance with needs to heighten vehicle safety and comfort and contribute to the environment.

„We are very excited to unveil this concept car that embodies Asahi Kasei“s comprehensive capability to serve the automotive industry with innovative, high-value products,“ noted Hiroshi Yoshida, Senior Executive Officer of Asahi Kasei and President of Asahi Kasei“s Performance Polymers SBU, „We believe it will spark many conversations with key customers on how we can help them enhance the safety, comfort, and environmental performance of their future vehicles.“

Asahi Kasei Automotive products website: www.asahi-kasei.co.jp/amm

About Asahi Kasei
The Asahi Kasei Corporation was founded in Japan in 1922 and is now one of the leading diversified company with operations in the Material, Homes, and Health Care business sectors. From its roots in chemistry, the Material sector encompasses fibers & textiles, petrochemicals, performance polymers, performance materials, consumables, battery separators, and electronic devices. The Homes sector provides housing and construction materials to the Japanese market. The Health Care sector includes pharmaceuticals, medical devices, and acute critical care devices and systems. With more than 30,000 employees around the world, the Asahi Kasei Group serves customers in more than 100 countries.
Asahi Kasei is „Creating for Tomorrow“ with all operations sharing a common mission of contributing to life and living for people around the world.
Asahi Kasei Europe GmbH began operations on April 1st, 2016 to expand business in Europe by functioning as a controlling base in the region, mainly focusing on the automotive industry. We“re here to be your innovation partner with our various technologies.

For more information, please contact:

Company contact
Asahi Kasei Europe GmbH
Sarah Collisi
Am Seestern 4
40547Düsseldorf
Phone: +49 (0)2118822 030
E-Mail: info@asahi-kasei.eu

Press contact
financial relations GmbH
Henning Küll
Louisenstraße 97
61348 Bad Homburg
Telefon: +49 (0) 6172 27159 12
Phone: +49 (0) 175 903 42 29

The Asahi Kasei Group is a diversified group of companies led by Asahi Kasei Corp., with operations in the Material, Homes, and Health Care business sectors. Asahi Kasei distributes its innovative technologies and unique materials on markets worldwide.
With more than 30,000 employees around the world, the Asahi Kasei Group serves customers in more than 100 countries. Asahi Kasei is „Creating for Tomorrow“ with all operations sharing a common mission of contributing to life and living for people around the world.

Firmenkontakt
Asahi Kasei Europe GmbH
Sarah Collisi
Am Seestern 4
40547 Düsseldorf
+49 (0)211 8822 030
info@asahi-kasei.eu
http://www.asahi-kasei.co.jp/amm

Pressekontakt
financial relations GmbH
Henning Küll
Louisenstraße 97
61348 Bad Homburg
+49 (0) 6172 27159 12
h.kuell@financial-relations.de
http://www.financial-relations.de