Tag Archives: Go-to-Market

Allgemein

IT Security most important technology trend 2018 in Germany

Bitkom survey among ITC companies shows top technology and market trends of the year. Cloud Computing and Internet of Things take positions two and three. Germany remains exciting and developing market to invest in.

IT Security most important technology trend 2018 in Germany

Top 10 High Tech Trends 2018

Villingen-Schwenningen (D), March 30th 2018 – For digital companies, IT security remains the most relevant topic of the German ITC market in 2018. That is the result of a current survey by the German high-tech association Bitkom. Two thirds of the companies questioned (67 percent) name IT security as the most important trend.

„More and more devices are digitally connected, that makes them interesting targets for cyber criminals“, states Achim Berg, president of Bitkom. „That“s why IT security is gaining significantly in importance, especially in areas such as energy, traffic or medicine.“
„Another engine for the lasting importance of IT security is the implementation of the EU-GDPR that concerns basically all companies in Germany“, adds Bernd Hoeck, expert for IT security with a profound knowledge of the German ITC market.

The second position of Bitkom“s list occupies the topic Cloud Computing. 61 percent of the companies questioned think that this is another important trend that will have a definitive impact on the German ITC market in 2018. „The cloud has more than arrived here in Germany“, comments Hoeck. „This development shows that the investments of providers in datacenter in Germany and the EU pay off.“

The buzz words Internet of things (48 percent) and Industry 4.0 (47 percent) follow on positions four and five. No surprise since those topics have their home turf in the highly-automated industry. If it“s not working here in Germany, then where?

The positioning of Big Data (43 percent) and Cognitive Computing (26 percent) or Artificial Intelligence in the ranking strengthen the profile of AI in Germany. In the year before, only every fifth company named AI as a relevant trend for the market. In 2018 it is already every fourth company. „Artificial Intelligence is a key technology with the potential to improve our everyday life and change our economy“, confirms Bitkom president Berg. To round off the top ten, the other trends and topics of importance for the German ITC market are Digital Platforms (mentioned by 33 percent), Blockchain (26 percent) – which made it to the list for the first time, Enterprise Content Management (25 percent) and Mobile Apps and Mobile Websites (24 percent).

„The results are based on a survey among ITC companies. The priorities might differ a bit among customers, but in general the tendency corresponds with our experiences“, concludes market expert Hoeck. „Especially IT security is a topic no company can close its eyes to. With the GDPR entering in force in May, companies must invest in IT security if they don“t want to break the law. Internet of Things, Industry 4.0 and Artificial Intelligence are other fields of interest of the rapidly developing German market that is open for innovations and exciting offers.“

For more information about our go-to-market strategies visit:
http://www.bloodsugarmagic.com/index.php/go-to-market

About bloodsugarmagic

bloodsugarmagic is an international network of experts in positioning, marketing programs and go-to-market strategies for IT companies. We offer all that is needed for IT companies wanting to either enter a new market or to boost their market performance in existing markets with new positioning, messages and a unique selling proposition that resonates.

Based on many years of practical experience in marketing, business development and sales with leading IT companies, we support and guide these companies by creating unique and compelling positioning based on the organization’s specific strengths. bloodsugarmagic adapts each story and messaging framework to apply to the local market while offering ready-to-run campaigns and services for fast results.

Being truly transatlantic with offices in Germany and the US, bloodsugarmagic combines international reach with local market insight and networks to deliver unprecedented success upon a new market entry. Our clients span medium-sized IT companies and global IT players from the United States, the DACH region (Germany, Austria, Switzerland) and other high tech clusters worldwide.

Please find more information at www.bloodsugarmagic.com

Contact
bloodsugarmagic GmbH & Co. KG
Bernd Hoeck
Gerberstr. 63
78050 Villingen-Schwenningen
Phone: 0049 7721 9461 220
E-Mail: bernd.hoeck@bloodsugarmagic.com
Url: http://www.bloodsugarmagic.com

Allgemein

German market for apps is still growing

1.5 bn Euros mark has been broken for the first time in 2017 and according to Bitkom the boom still continues. Go-to-market experts recommend smart entry to the German app and software market.

German market for apps is still growing

German app market is still on the rise.

Villingen-Schwenningen (D), January 31st 2018 – The German market for apps for smartphones and tablets keeps growing and just broke the 1.5 billion Euros mark in 2017. This reports the German high-tech association Bitkom in a recent press release. Based on numbers of the research institute research2guidance, this means almost a tripling compared to the year 2013, when sales were 547 million Euros. Compared with the year 2016, it is a plus of 4 percent.

„The boom continues“, states Achim Berg, president of Bitkom. „With wearables like smartwatches and fitness trackers the ecosystem around apps yet expands significantly.“ In 2017, 1.8 bn apps have been downloaded from the two biggest stores: two thirds accounted to Google“s Play Store, one third accounted to Apple“s App Store. Most of the sales (1.2 bn Euros, 79 percent) were made through in-app features such as the expansion of games, 232 mn Euros (15 percent) through advertisement and 91 mn Euros (6 percent) directly through the purchase price of the app.

The most popular according to Bitkom are apps for social networks, messengers, streaming services and games. On the rise are everyday helpers such as radar apps or apps warning against severe weather as well as fitness and health apps tracking steps or recording travelled distances.

„Germany is a very exciting market for apps and other software products with many many technically oriented customers“, says Bernd Hoeck, founder of bloodsugarmagic and go-to-market expert. „However, 1.8 bn app downloads sound impressive, but you need to relate that to approx. 5 mn apps available in the Google Play and Apple Store. Thus, there are many apps competing for visibility and customer recognition. Vendors need to create a dedicated market entry strategy focusing clearly on the targeted customer segments.“

bloodsugarmagic has a deep knowledge of the German software and IT market and has yet helped many companies to enter it. Don“t hesitate to contact us when you are ready for the next step!

For more information about our go-to-market strategies visit: http://www.bloodsugarmagic.com/index.php/go-to-market

About bloodsugarmagic

bloodsugarmagic is an international network of experts in positioning, marketing programs and go-to-market strategies for IT companies. We offer all that is needed for IT companies wanting to either enter a new market or to boost their market performance in existing markets with new positioning, messages and a unique selling proposition that resonates.

Based on many years of practical experience in marketing, business development and sales with leading IT companies, we support and guide these companies by creating unique and compelling positioning based on the organization’s specific strengths. bloodsugarmagic adapts each story and messaging framework to apply to the local market while offering ready-to-run campaigns and services for fast results.

Being truly transatlantic with offices in Germany and the US, bloodsugarmagic combines international reach with local market insight and networks to deliver unprecedented success upon a new market entry. Our clients span medium-sized IT companies and global IT players from the United States, the DACH region (Germany, Austria, Switzerland) and other high tech clusters worldwide.

Please find more information at www.bloodsugarmagic.com

Contact
bloodsugarmagic GmbH & Co. KG
Bernd Hoeck
Gerberstr. 63
78050 Villingen-Schwenningen
Phone: 0049 7721 9461 220
E-Mail: bernd.hoeck@bloodsugarmagic.com
Url: http://www.bloodsugarmagic.com

Allgemein

Westcon-Comstor kündigt den Verkauf des Nord- und Südamerikageschäfts sowie eine Minderheitsbeteiligung am internationalen Geschäft durch SYNNEX an

Die vorgeschlagene Transaktion sichert das einheitlichen Go-to-Market unter dem Namen Westcon-Comstor und stellt damit sicher, dass Hersteller und Lösungsanbieter weltweit einen umfassenden Service erhalten

TARRYTOWN, NY – 06. Juni 2017 – Westcon-Comstor gibt heute bekannt, dass die Muttergesellschaft, Datatec Ltd, eine Vereinbarung getroffen hat, um ihre Geschäfte in Nord- und Lateinamerika („Amerika“) sowie eine Minderheitsbeteiligung an den „internationalen“ Geschäften* an die Firma SYNNEX, ein in Fremont, Kalifornien ansässiges Unternehmen, zu verkaufen. *(bestehend aus Europa, Mittlerer Osten und Afrika (EMEA) und Asien-Pazifik (APAC)). Darüber hinaus wird Datatec eine Minderheitsbeteiligung an SYNNEX erwerben.

Die Unternehmen werden unter einer einzigen Go-to-Market Struktur geführt um sicherzustellen, dass Herstellerpartner und Solution Provider weiterhin das gleiche Leistungsniveau ohne Unterbrechungen erhalten werden. Die Vereinbarung ermöglicht es Westcon-Comstor International, die regionalen Ressourcen besser auszurichten und nach neuen Wachstumschancen zu suchen.

Sowohl SYNNEX als auch Datatec vertreten die Aktionärsinteressen des jeweils anderen Vorstandes am Westcon-Comstor Amerika und am Westcon-Comstor International Geschäft, um die gemeinsame strategische und operative Ausrichtung zu gewährleisten.

„Unsere Kunden erhalten Zugang zu komplementären Technologielösungen und Business-Services, die neue Möglichkeiten zur Wachstumsbeschleunigung eröffnen“, sagte Dolph Westerbos, CEO von Westcon-Comstor. „SYNNEX ist ein unbestrittener Marktführer im Bereich IT-Distribution, vor allem in Nordamerika. Ihre breite Anzahl an Kunden und Technologielösungen wird für unser Portfolio ein enormer Vorteil sein. Diese Transaktion bringt nicht nur zwei komplementäre Unternehmen zusammen, sondern auch zwei ähnlich geführte Unternehmen in Bezug auf die Zusammenarbeit mit Mitarbeiter und Kunden.“

Beide Unternehmen erwarten von Westcon-Comstor erfolgreich abgeschlossener globaler Business Transformation zu profitieren: die Implementierung von SAP und BPO auf fünf Kontinenten, um konsequent verbesserte Kundenservices liefern und gleichzeitig eine erhebliche Effizienz erzielen zu können.

„Westcon-Comstor hat mit einem sehr talentierten Team weltweit ihr Geschäft erfolgreiche entwickelt. Wir freuen uns, die amerikanische Organisation in der SYNNEX-Familie begrüßen zu dürfen. Auch freuen wir uns, die globale Kompetenz künftig für unsere Kunden nutzen und neue und innovative Wege bieten zu können“, sagte Kevin Murai, Präsident und CEO von SYNNEX.

Die Transaktion wird voraussichtlich im dritten Kalenderquartal 2017 abgeschlossen sein, vorbehaltlich der Erfüllung der Anforderungen dieser Vereinbarung und der üblichen Abschlussbedingungen. Bis die Transaktion abgeschlossen ist, werden die Unternehmen weiterhin eigenständig operieren.

Über SYNNEX Corporation
Die SYNNEX Corporation (NYSE: SNX) ist ein Fortune-500-Unternehmen und ein führender Anbieter von Business Process Services, die ein umfassendes Angebot an Distributions-, Logistik- und Integrationsdienstleistungen für die Technologiebranche und externe Dienstleistungen, die sich auf die Kunden-Engagement-Strategien für eine breite Palette von Unternehmen konzentrieren, anbietet. SYNNEX vertreibt eine breite Palette an IT-Systemen und -produkten und bietet Systemdesign- und Integrationslösungen an. Concentrix, eine hundertprozentige Tochtergesellschaft der SYNNEX Corporation, bietet ein Portfolio von strategischen Lösungen und durchgängigen Business-Services rund um Kunden-Engagement-Strategie, Prozessoptimierung, Technologieinnovation, Front- und Back-Office-Automatisierung und Business-Transformation für Kunden in zehn identifizierten vertikalen Märkten an. Die 1980 gegründete SYNNEX Corporation ist in zahlreichen Ländern in Nord- und Südamerika, Asien-Pazifik und Europa tätig. Weitere Informationen über SYNNEX finden Sie online unter www.synnex.com

Über Datatec Ltd.
Die Datatec Ltd. (JSE/AIM:DTC) ist eine internationale auf Informations- und Kommunikationstechnologie sowie Service-Leistungen spezialisierte Unternehmensgruppe mit einem Umsatz von über 6 Milliarden US-Dollar, mehr als 8.000 Mitarbeitern weltweit und Niederlassungen in über 70 Ländern in Nordamerika, Lateinamerika, Europa, Afrika, Mittlerer Osten und Asien-Pazifik. Mit den drei Kerngeschäftsfeldern bietet die Unternehmensgruppe Technologie-Distribution (Westcon-Comstor), Systemintegration und Managed Services (Logicalis) und Consulting und Research (Analysys Mason and Mason Advisory) an.

Die Datatec Aktien werden an der Börse in Johannesburg notiert mit einem Zweitlisting am AIM in London.

Westcon-Comstor (WestconGroup Inc.) ist ein Value Added Distributor führender Security-, Collaboration, Netzwerk- und Datacenter-Technologien und hat mit innovativen, weltweit verfügbaren Cloud-, Global Deployment- und Professional Services die Lieferketten in der IT neu definiert. Das Team von Westcon-Comstor ist in über 70 Ländern präsent und unterstützt global agierende Partner mit maßgeschneiderten Programmen und herausragendem Support dabei, ihr Business kontinuierlich auszubauen. Langfristig ausgelegte, stabile Geschäftsbeziehungen ermöglichen es, jeden Partner individuell und bedarfsgerecht zu betreuen. Das Unternehmen ist mit den Marken Comstor und Westcon auf dem Markt vertreten.

Firmenkontakt
Westcon Group Germany GmbH
Ines Helmig
Hennes-Weisweiler-Allee 8
41179 Mönchengladbach
+49 (0)2161 5780 261
Ines.Helmig@westcon.com
http://de.ucc.westcon.com

Pressekontakt
H zwo B Kommunikations GmbH
Bernd Jung
Am Anger 2
91052 Erlangen
09131 / 812 81-22
Bernd.Jung@h-zwo-b.de
http://www.h-zwo-b.de

Allgemein

bloodsugarmagic entwickelt Positionierungsstrategie für Generative Software

Freiburger Hersteller von Generatoren für Softwarebestandteile lässt sich für Einstieg in den IoT-Markt von den Positionierungsexperten von bloodsugarmagic beraten. Coaching wird mit Mitteln des Europäischen Sozialfonds gefördert.

bloodsugarmagic entwickelt Positionierungsstrategie für Generative Software

Generative Software hat die Positionierungsberatung von bloodsugarmagic in Anspruch genommen.

Villingen-Schwenningen, 11. April 2016 – bloodsugarmagic, die Experten für Go-to-Market-Strategien für IT-Unternehmen, haben das Freiburger Softwareunternehmen Generative Software in der Positionierung beraten.

Generative Software ist ein führender Hersteller von Generatoren für Softwarebestandteile, Source-Code, Schnittstellen und abstrakte Beschreibungen. Mit seinem Kernprodukt Virtual Developer hat das Unternehmen eine innovative Plattform zur Entwicklung, Verwaltung und Nutzung von Generatoren geschaffen. Für die besonders lohnenden Anwendungsgebiete für Code-Generierungen Industrie 4.0 und das Internet-of-Things (IoT) haben die Freiburger jetzt eine spezielle Version ihres Produktes entwickelt: den Virtual Developer IoT. Damit können weite Teile von IoT- oder Industrie-4.0-Anwendungen wie der gesamte Anwendungsrahmen, Schnittstellen und das Messaging zwischen Anwendung und Devices deutlich schneller und in hoher Qualität generiert werden. Virtual Developer IoT ist besonders für Hersteller von Softwaretools und IoT-Plattformen sowie Device-Hersteller interessant.

Für den Einstieg in das neue Marktsegment IoT entschloss sich Generative Software zu einer Positionierungsberatung durch bloodsugarmagic. Bernd Hoeck, Gründer von bloodsugarmagic und ausgewiesener Positionierungsexperte, führte zunächst eine Marktrecherche durch, deren Ergebnisse in die Beratung einflossen. Anschließend kam der Positioning Canvas zum Einsatz. Bei dieser speziell für IT-Unternehmen entwickelten Methode werden eine stringente Durchführung mit klarer Strukturierung und interaktiven Kreativmethoden miteinander verbunden. In einem Workshop werden zunächst die Sichtweisen der einzelnen Teilnehmer konsolidiert und das Team zusammengeführt und auf einen Stand gebracht. Mit Blick auf Trends und neue Zielmärkte wird die aktuelle Positionierung erfasst und weiterentwickelt. Die Methode verfolgt dabei einen ganzheitlichen Ansatz: statt lediglich die Positionierung und Nutzenversprechen für die einzelnen Zielgruppen zu erarbeiten, werden gleichzeitig die internen Voraussetzungen dafür formuliert.

„Wir sind mit den Ergebnissen der Beratung sehr zufrieden“, sagt Marcus Munzert, Geschäftsführer bei Generative Software. „Der neutrale Blick eines Außenstehenden hilft oft, zu erkennen, wo man gerade steht und in welche Richtung die Reise gehen soll. Die von Herrn Hoeck eingesetzten Workshopmethoden haben uns absolut überzeugt und dabei geholfen, äußerst effizient und rasch zum Ziel zu gelangen.“

„Gerade als kleineres Unternehmen hat man weder die Zeit noch die Budgets für langatmige Beratungsprojekte“, ergänzt Heinz Rohmer, Geschäftsführer bei Generative Software. „Der Beratungsansatz von bloodsugarmagic trägt dem Rechnung und liefert schon in wenigen Tagen hervorragende Ergebnisse – auch weil bloodsugarmagic die notwendige IT-Expertise mitbringt.“

„Für uns ins es immer wieder spannend, junge, neue Unternehmen mit frischen Ideen kennenzulernen“, so Hoeck. „Die Zusammenarbeit mit Generative Software haben wir als besonders fruchtbar empfunden, da das Thema IoT derzeit ja in aller Munde ist und Generative Software hier einen besonders innovativen Weg aufzeigt, schnell zu hochwertigen IoT-Lösungen zu kommen.“

Gefördert wurde die Beratung mit Mitteln des Europäischen Sozialfonds (ESF). Kleine und mittlere Unternehmen aus Baden-Württemberg mit weniger als 250 Beschäftigten und einem Vorjahresumsatz von maximal 50 Millionen Euro haben die Möglichkeit, diese Förderung in Anspruch zu nehmen, um sich in ihrer Geschäftsentwicklung und -organisation von professionellen Experten beraten zu lassen. Begleitet und organisiert wurde die Förderung vom Innovationsdienstleister und bloodsugarmagic-Partner bwcon.

Erfahren Sie hier mehr über den Positioning-Ansatz von bloodsugarmagic: http://www.bloodsugarmagic.com/index.php/de/story-building-leistungen/positioning

Weitere Informationen über Generative Software erhalten Sie hier:
http://generative-software.de/

bloodsugarmagic ist ein internationales Netzwerk von Spezialisten für strategisches Marketing, Positionierung, Storybuilding und Go-to-Market in der IT-Branche. Wir bieten IT-Unternehmen umfassende Leistungen für den Einstieg in neue Märkte oder optimieren die Vermarktung in bestehenden Märkten mit verbesserter Positionierung, Differenzierung und klaren USPs.

Unser Fokus auf die IT-Industrie erlaubt es uns, unser tiefes Verständnis von IT zu nutzen, um spezielle Methoden und Tools für die Vermarktung von IT-Produkten und -Services zu entwickeln. Dazu gehören unsere Positioning Canvas Methode zur Erstellung einer unverwechselbaren Positionierung und der Bento-Box-Ansatz mit vorgefertigten Kampagnen, die schnelle Erfolge garantieren.

Zu unseren Leistungen gehören Go-to-Market-Strategien für die USA, Trend Monitoring, Positionierung, Story Creation, Analyst Relations, Press Relations, Lead Generation, Channel Building und Sales Training.

Mit Büros in Deutschland und den USA vereint bloodsugarmagic internationale Reichweite mit Einblick in die lokalen Märkte und Netzwerke. Unsere Kundenspanne reicht von mittelständischen IT-Unternehmen bis zu Global Playern im deutschsprachigen Raum und international.

Kontakt
bloodsugarmagic GmbH & Co. KG
Bernd Hoeck
Gerberstr. 63
78050 Villingen-Schwenningen
+49 7721 9461 220
bernd.hoeck@bloodsugarmagic.com
http://www.bloodsugarmagic.com

Allgemein

German ITC market remains on a growth path

Bitkom expects a total turnover of 160 billion Euro in 2016 for the ITC market. The lack of professional employees remains a problem of the industry. bloodsugarmagic offers its services and a webcast to help foreign companies entering the market.

German ITC market remains on a growth path

German IT market is further on the rise.

Villingen-Schwenningen (D), March 30th 2016 – Based on a recent prognosis by German high-tech association Bitkom, the annual turnover of the German IT market for the first time ever is expected to break the 160 billion Euro limit in 2016. According to the prognosis, the industry as a whole will grow by 1.7 percent, with software sales being the strongest driver with more than 6 percent.

The software segment is expected to grow in 2016 with a plus of 6.2 percent to 21.5 billion Euros. IT services will climb by 2.7 percent to 38.2 billion Euro while sales with hardware according to Bitkom will rise only slightly by 0.8 percent to 23.8 billion Euro. In general, the branch information technology will generate 83.5 billion Euro – a plus of 3 percent.

„The software houses profit from the trend that the whole economy is moving towards digital business models“, says Thorsten Dirks, president of Bitkom.

Bitkom states that the general ITC market, which besides information technology also consists of telecommunication and consumer electronics, has grown much stronger in the past year than originally expected. Instead of the estimated plus of 1.9 percent, sales have risen by 2.8 percent in 2015 to 157.4 billion Euro. The reason for that lies in the smartphone boom of the second half of the year: the turnover with the devices has grown by 22.1 percent to 10.3 billion Euro. That is almost three times as much as originally expected.

The good situation on the market also leads to the creation of more jobs. Bitkom estimates that there will be about 20,000 more jobs by the end of 2016. „With 1.022 billion employees the Bitkom branch establishes its position as second biggest industrial employer, just behind mechanical engineering but considerably ahead of other leading industries such as automotive or the chemical industry“, says Dirks.

On the other hand, the industry is still having problems filling all those vacancies. According to Bitkom, there are still 43,000 open and hard to fill vacancies for IT experts. Dirks therefore warns: „Without the immigration of foreign specialists, without foreign students, without the international exchange, we can“t successfully shape the digital transformation.“

„Germany remains a strong growing and very exciting IT market“, declares Bernd Hoeck, founder of bloodsugarmagic and go-to-market expert. „Especially the combination of a growing market and a massive lack of IT experts creates the perfect opportunity for foreign companies for cooperation and entering this new, promising market.“

bloodsugarmagic has a deep knowledge of the German IT market and a long-standing expertise in go-to-market strategies. We gladly advise foreign companies that are willing to take the step to a new market and invite you to our complementary webcast „Entering the German IT Market“:
https://attendee.gotowebinar.com/rt/740064057925773570

Find more information about our go-to-market strategies:
http://www.bloodsugarmagic.com/index.php/go-to-market

About bloodsugarmagic

bloodsugarmagic is an international network of experts in positioning, marketing programs and go-to-market strategies for IT companies. We offer all that is needed for IT companies wanting to either enter a new market or to boost their market performance in existing markets with new positioning, messages and a unique selling proposition that resonates.

Based on many years of practical experience in marketing, business development and sales with leading IT companies, we support and guide these companies by creating unique and compelling positioning based on the organization\\\\\\\\\\\\\\\’s specific strengths. bloodsugarmagic adapts each story and messaging framework to apply to the local market while offering ready-to-run campaigns and services for fast results.

Being truly transatlantic with offices in Germany and the US, bloodsugarmagic combines international reach with local market insight and networks to deliver unprecedented success upon a new market entry. Our clients span medium-sized IT companies and global IT players from the United States, the DACH region (Germany, Austria, Switzerland) and other high tech clusters worldwide.

Please find more information at www.bloodsugarmagic.com

Kontakt
bloodsugarmagic GmbH & Co. KG
Bernd Hoeck
Gerberstr. 63
78050 Villingen-Schwenningen
0049 7721 9461 220
bernd.hoeck@bloodsugarmagic.com
http://www.bloodsugarmagic.com

Allgemein

Bitkom raises growth forecast for German IT market

German IT market is further on the rise and one of the most exciting markets in Europe. Foreign companies specialized in IT security and on IoT platforms can profit from this positive trend when they enter the market now.

Bitkom raises growth forecast for German IT market

Villingen-Schwenningen (D), November 4th 2015 – The German ICT market is further on the rise – especially in the segment software. In its recently published economic forecast German high-tech association Bitkom even declared the rise of its growth forecast by 0.4 percent to 1.9 percent. That means a turnover of 156 billion Euros for the whole market in 2015.

Between the various sectors of the branch though, there are significant differences. Sales with end-user devises such as smartphones (+5.5 percent) and with software (+5.4 percent) are on top of the scale while sales with telecommunication services (-0.3 percent) and consumer electronics (-3.8 percent) are declining.

Most important growth driver of the industry remains the field of information technology, which builds from software, hardware and IT services. According to the Bitkom forecast, sales here will reach 80.4 billion Euros in 2015. That“s a plus of 3.5 percent. From an already high level, the sector software is growing the most with a plus of 5.4 percent to 20.1 billion Euros. The business with IT services has also grown steadily within the past years and is now about to reach a turnover of 37.3 billion Euros, which relates to an increase of 3 percent.

Also, Bitkom declared that for the first time ever, the German ICT branch is employing more than one million people. That means, that in the past five years about 135.000 new jobs have been created. Again, the companies belonging to the sector information technology employ the most people (794.000) and grow the strongest.

„The providers are profiting from the fact that companies of all branches are adjusting their business towards digitalization because of the general trend of the digital transformation of the economy“, says Dr. Bernhard Rohleder, managing director at Bitkom. „We see a closer networking in industrial production and a downright digital boom in the automotive sector. Industry 4.0 and intelligent mobility stimulate the demand for semiconductors.“ Besides the growing demand for servers, the strong sales increase of semiconductors leads to a general increase of sales in IT hardware to 23 billion Euros.

„Already today cars are high-performance computers. They will be networked data centers in the future. The market figures reflect this trend“, Rohleder continues.

Bernd Hoeck, managing director of the go-to-market think-tank bloodsugarmagic, agrees with Rohleder and declares: „Germany is one of the most exciting markets in Europe. All essential standards and concepts for industry 4.0 and the smart factory will need to be established here because most of the leading providers of the mechanical engineering sector are situated in Germany. The Internet of things remains one of the most important technology and market trends here.“

Especially for providers of IT security solutions or IoT platforms this is a great chance and an entry into the German ICT market really a must. bloodsugarmagic has a long standing expertise and experience in go-to-market strategies and knows how to successfully gain a foothold in the German market. Just drop us a line and we will discuss your options.

If you want to know more about our go-to-market strategies, click here:
http://www.bloodsugarmagic.com/index.php/go-to-market

About bloodsugarmagic

bloodsugarmagic is an international network of experts in positioning, marketing programs and go-to-market strategies for IT companies. We offer all that is needed for IT companies wanting to either enter a new market or to boost their market performance in existing markets with new positioning, messages and a unique selling proposition that resonates.

Based on many years of practical experience in marketing, business development and sales with leading IT companies, we support and guide these companies by creating unique and compelling positioning based on the organization\\\\\\\’s specific strengths. bloodsugarmagic adapts each story and messaging framework to apply to the local market while offering ready-to-run campaigns and services for fast results.

Being truly transatlantic with offices in Germany and the US, bloodsugarmagic combines international reach with local market insight and networks to deliver unprecedented success upon a new market entry. Our clients span medium-sized IT companies and global IT players from the United States, the DACH region (Germany, Austria, Switzerland) and other high tech clusters worldwide.

Please find more information at www.bloodsugarmagic.com

Kontakt
bloodsugarmagic GmbH & Co. KG
Bernd Hoeck
Gerberstr. 63
780520 Villingen-Schwenningen
0049 7721 9461 220
bernd.hoeck@bloodsugarmagic.com
http://www.bloodsugarmagic.com

Allgemein

it-sa enables entry to the German IT security market

IT Security Expo and Congress it-sa invites security experts, service providers and consultants to Nuremburg to discuss latest aspects of IT security. bloodsugarmagic helps foreign companies to find contacts and make the most out of the exhibition.

it-sa enables entry to the German IT security market

German IT security community meets at it-sa in Nuremberg

Villingen-Schwenningen (D), August 20th 2015 – In early October the whole German IT Security community will be meeting again in Nuremberg when it-sa opens its gates.

it-sa is regarded as one of the most important IT security exhibitions worldwide and offers an extensive product spectrum, a variety of special areas and an accompanying congress, all focusing on protection against hackers and malware. In view of the fact that cyber-criminals are posing a growing threat, the discussion about aspects of cyber security is also becoming more and more important.

Among the currently 400 registered exhibitors at it-sa there are all of the important German providers of IT security and many players of the German speaking IT security market. The exhibition is a great opportunity to exchange views with leading IT security experts and get information on the latest products and services. The event offers a broad area for the presentation of network security, virus protection or basic IT protection. Besides that, hot topics like cloud and mobile security, encryption, IT compliance and biometry will be discussed. it-sa therefore belongs to the most important events for CIOs and IT security experts but also service providers and professional consultancies.

In 2014, almost 7500 people visited it-sa to trade, get the latest information on IT security trends and exchange views. According to a survey by the organizers, 88 percent of the exhibitors were satisfied with the overall success of their fair participation.

„For companies coming from abroad, it-sa is also the perfect opportunity to find an access into the German IT security market“, says Bernd Hoeck, expert for IT security and managing partner of bloodsugarmagic. „When you are looking for resellers or partners for cooperation in the area of IT security, it-sa is the place to find them.“

bloodsugarmagic knows the German IT security market very well and gladly helps to establish contacts with companies by arranging one-to-one-meetings.

In addition, bloodsugarmagic offers exhibitors of the fair a highly attractive promotion package to make the best out of the show and not disappear into the masses of companies presenting. By combining a broad-based PR campaign with a targeted ad campaign pertaining to your presence at the conference through focused newsletters, you will be able to efficiently reach new target audiences and bring them directly to your exhibit. The full service offer will place your message in the most important IT magazines for security in Germany. In addition, your it-sa message will reach out to more than 50,000 readers of relevant newsletters.

Don’t hesitate to get in touch with bloodsugarmagic to prepare optimally for it-sa! Just send an email to info(at)bloodsugarmagic(dot)com!

it-sa will take place from October 6th till October 8th at the Exhibition Centre in Nuremberg, Germany.

Find more information about our it-sa promotion package here:
http://www.bloodsugarmagic.com/images/bsm/Blog/ITSA-Promo_2015_Flyer_EN_Descr.pdf

For further news about the German IT market, visit our blog:
http://www.bloodsugarmagic.com

Get more information about it-sa on the official web presence:
https://www.it-sa.de/en/

Read more about our Go-to-Market Strategies services here:
http://www.bloodsugarmagic.com/index.php/go-to-market

About bloodsugarmagic

bloodsugarmagic is an international network of experts in positioning, marketing programs and go-to-market strategies for IT companies. We offer all that is needed for IT companies wanting to either enter a new market or to boost their market performance in existing markets with new positioning, messages and a unique selling proposition that resonates.

Based on many years of practical experience in marketing, business development and sales with leading IT companies, we support and guide these companies by creating unique and compelling positioning based on the organization\’s specific strengths. bloodsugarmagic adapts each story and messaging framework to apply to the local market while offering ready-to-run campaigns and services for fast results.

Being truly transatlantic with offices in Germany and the US, bloodsugarmagic combines international reach with local market insight and networks to deliver unprecedented success upon a new market entry. Our clients span medium-sized IT companies and global IT players from the United States, the DACH region (Germany, Austria, Switzerland) and other high tech clusters worldwide.

Please find more information at www.bloodsugarmagic.com

Kontakt
bloodsugarmagic GmbH & Co. KG
Bernd Hoeck
Gerberstr. 63
780520 Villingen-Schwenningen
0049 7721 9461 220
bernd.hoeck@bloodsugarmagic.com
http://www.bloodsugarmagic.com

Allgemein

Schweiz wird CeBIT-Partnerland 2016

Nach Abschaffung des Euro-Mindestkurses steht das Land vor neuen Herausforderungen. bloodsugarmagic hilft Schweizer IT-Firmen dabei, auf dem deutschen Markt Fuß zu fassen.

Schweiz wird CeBIT-Partnerland 2016

Die Schweiz erhofft sich als Partnerland der CeBIT 2016 Zugang zu neuen Märkten

Villingen-Schwenningen, 14. August 2015 – Mit der Schweiz präsentiert sich auf der CeBIT 2016 ein Partnerland, das beim Einsatz digitaler Technologien im weltweiten Vergleich führend ist, dessen ICT Branche allerdings auch vor großen Herausforderungen steht. Die Eidgenossen sehen mit ihrer Präsenz auf der weltweit größten Messe für Informationstechnik die Chance, ihre „innovative Stärke und digitale Kompetenz einem internationalen Publikum“ vorzustellen.

Eine Brutto-Wertschöpfung in Höhe von 27 Milliarden Schweizer Franken im Jahr 2011 macht die ICT zur sechstgrößten Wirtschaftsbranche in der Schweiz. In den vergangenen vier Jahren ist die Anzahl der Arbeitsplätze in dem Bereich um zwölf Prozent auf 197.600 gewachsen. Weitere 87.000 Fachkräfte werden voraussichtlich bis zum Jahr 2022 benötigt. Laut einer Erhebung des Schweizer Bundesamts für Statistik nutzen beinahe alle unter 45-jährigen Einwohner das Internet. Bei der gesamten Bevölkerung ab 15 Jahren liegt der Anteil bei beachtlichen 84 Prozent. Der Media Use Index 2013 hat außerdem herausgefunden, dass die 8,9 Millionen Schweizer sowohl bei der Smartphone-Dichte als auch bei der mobilen Internetnutzung weltweit an der Spitze liegen. Eine andere Umfrage hat ergeben, dass rund 80 Prozent der Schweizer Unternehmen Digitalisierung als Chance für ihr Geschäft sehen – insbesondere in der Finanz- und Versicherungswirtschaft, im Maschinen- und Anlagenbau sowie in der Medizintechnik. Aber auch in der Pharmaindustrie und der Landwirtschaft gewinnen Digitalisierungsstrategien zunehmend an Bedeutung. Die Schweiz ist also eigentlich prädestiniert dafür, Partnerland der CeBIT zu sein, findet auch Oliver Frese, Vorstand der Deutschen Messe.

Nach der Aufhebung des Euro-Mindestkurses Anfang des Jahres sah es für die Schweizer ICT-Branche allerdings zunächst nicht sehr gut aus: Ende März zeigte eine Umfrage des Schweizer Branchenverbands Swico, dass die ICT-Branche schwer mit dieser Entwicklung zu kämpfen hatte. Während die Segmente Software und IT-Services von unrentablerem Wachstum für das zweite Quartal 2015 ausgingen, erwarteten die Segmente IT-Technology, Consumer Electronics und Imaging/Printing/Finishing sogar regelrechte Zerfallserscheinungen. Der starke Schweizer Franken wurde in sämtlichen Segmenten als größte Herausforderung empfunden. Doch inzwischen ist der Schock überwunden und die Stimmung wieder optimistischer. Die Segmente Consulting, Software und IT-Services blicken wieder positiv in das zweite Halbjahr 2015. Die Segmente IT-Technology, Consumer Electronics und Imaging/Printing/Finishing zeigen sich dagegen bei immerhin verbesserten Werten gegenüber dem Vorquartal noch skeptisch.

Mittlerweile haben außerdem der enorme Fachkräftemangel und sinkende Margen den starken Schweizer Franken als größte direkte Herausforderung der Branche wieder verdrängt. Die mit der Währungsstärke verbundenen indirekten Probleme rücken laut Swico allerdings allmählich in den Vordergrund. Dazu gehört, dass das verstärkte Preisgefälle zwischen der Schweiz und dem EU-Umfeld für ansteigende Direktimporte, Preiserosion und einen zunehmenden Wettbewerb mit ausländischer Konkurrenz führt. Aus diesem Grund sind viele Schweizer ICT Firmen auf der Suche nach neuen Märkten. Insbesondere Mittelständler und Start-ups erhoffen sich deshalb von der CeBIT internationale Kontakte zu knüpfen mit wenig Aufwand.

Doch auch auf der anderen Seite der Landesgrenze besteht Interesse an einer Zusammenarbeit: Einer Umfrage des deutschen Branchenverbands BITKOM zufolge gehört die Schweiz für deutsche IT- und Telekommunikationsunternehmen zu den Top-10-Handelspartnern. Zwei Drittel der befragten Unternehmen gaben an, dass die Schweiz künftig für sie ein interessanter Markt sei.

bloodsugarmagic kann dabei mit Expertenkenntnissen sowohl des deutschen als auch Schweizer Marktes ein interessanter Sparringspartner sein und entsprechende Kontakte vermitteln.

„Mit Interesse verfolgen wir die Entwicklungen des Schweizer IT-Marktes“, sagte Bernd Hoeck, Go-to-market-Experte und Managing Partner von bloodsugarmagic. „Es ist beeindruckend zu sehen, wie schnell sich die Branche nach der Aufhebung des Euro-Mindestkurses wieder aufgerappelt hat und nach vorn schaut. Sehr gern helfen wir Schweizer Unternehmen dabei, in Deutschland Fuß zu fassen oder auch den Sprung in die USA zu wagen, um damit neue Chancen auf internationalen Märkten zu eröffnen.“

Auf der CeBIT vom 14. bis 18. März 2016 werden sich die Schweizer Unternehmen auf dem Zentralstand in Halle 6 mit den Themenschwerpunkten Research & Innovation, Financial Technologies und Business Security präsentieren. Auch im Bereich Communication and Networks in Halle 13 wird das Partnerland vertreten sein.

Hier können Sie mehr über unsere Go-to-market-Strategien erfahren: http://www.bloodsugarmagic.com/index.php/de/go-to-market-leistungen

bloodsugarmagic ist ein internationales Netzwerk von Spezialisten für strategisches Marketing, Positionierung, Storybuilding und Go-to-Market in der IT-Branche. Wir bieten IT-Unternehmen umfassende Leistungen für den Einstieg in neue Märkte oder optimieren die Vermarktung in bestehenden Märkten mit verbesserter Positionierung, Differenzierung und klaren USPs.

Unser Fokus auf die IT-Industrie erlaubt es uns, unser tiefes Verständnis von IT zu nutzen, um spezielle Methoden und Tools für die Vermarktung von IT-Produkten und -Services zu entwickeln. Dazu gehören unsere Positioning Canvas Methode zur Erstellung einer unverwechselbaren Positionierung und der Bento-Box-Ansatz mit vorgefertigten Kampagnen, die schnelle Erfolge garantieren.

Zu unseren Leistungen gehören Go-to-Market-Strategien für die USA, Trend Monitoring, Positionierung, Story Creation, Analyst Relations, Press Relations, Lead Generation, Channel Building und Sales Training.

Mit Büros in Deutschland und den USA vereint bloodsugarmagic internationale Reichweite mit Einblick in die lokalen Märkte und Netzwerke. Unsere Kundenspanne reicht von mittelständischen IT-Unternehmen bis zu Global Playern im deutschsprachigen Raum und international.

Kontakt
bloodsugarmagic GmbH & Co. KG
Bernd Hoeck
Gerberstr. 63
78050 Villingen-Schwenningen
+49 7721 9461 220
bernd.hoeck@bloodsugarmagic.com
http://www.bloodsugarmagic.com

Allgemein

ECM remains hot topic in Germany

Companies see ECM solutions for mobile devices and digital files as top trends of the branch. Only 4 out of 10 enterprises use ECM company-wide. This is a huge opportunity for new vendors, says bloodsugarmagic.

ECM remains hot topic in Germany

Most companies use ECM not as a company wide strategy but for single departments.

Villingen-Schwenningen (D), April 28th 2015 – The market for Enterprise Content Management (ECM) solutions is still growing strongly. This is the result of a recent survey by the German high-tech association BITKOM. According to that study, there will be an approximate turnover of 1.8 billion Euros with hardware, software and services relating to ECM in Germany in 2015. That“s an increase of about 6 percent in comparison to the previous year.

„The amount of information that reaches the companies is permanently growing. ECM solutions make this flood of information controllable“, says Bernhard Zöller, Vice-Chairman of the Board of Managing Directors of the ECM competence center at BITKOM. „The digitalization of business processes in enterprises is mandatory for the digitalization of the economy.“

The BITKOM survey also provides information about the most important trends of the branch in 2015 based on topics mentioned by vendors. According to that, the most relevant topic in ECM solutions is support for mobile devices such as smartphones or tablet computers. 40 percent of the ECM companies questioned find this topic important and move towards this feature. Mobile use of ECM becomes more and more a commodity feature – at least, if you ask the vendors. If more and more (non-windows) tablets replace traditional laptops, there is a growing demand for ECM support for these devices.

Slightly less (37 percent) name digital files, such as the electronic personnel file or a customer record, as top trends. Other relevant topics are tools for the cooperation in teams and electronic invoice processing (26 percent each).

However, there still is a huge potential for growth. Most companies use ECM not as a company wide strategy but for single departments. Just 4 out of 10 use it company wide. This leaves room for improvement. For new vendors this is a huge opportunity to rip and replace legacy ECM systems used just by one or two departments. In addition to growing within existing customers there are many potential customers that have not yet selected ECM technologies.

„ECM is still a huge market in Germany“, says Bernd Hoeck, Managing Partner of the go-to-market specialist bloodsugarmagic. „We see quite some movement in the market. While some traditional vendors are struggling to keep up with customer demands, new vendors are bringing in fresh approaches. We see new local and foreign ECM vendors entering the DACH market.“

bloodsugarmagic has a long-standing experience in go-to-market services for the German IT market. We use influencer marketing, for example press relations, to establish a brand and reputation for our foreign customers. With our proven techniques we can help foreign IT companies to get a foot in the door in Germany and to be seen as a valuable partner for local IT companies.

Read more about our go-to-market approach: http://www.bloodsugarmagic.com/index.php/go-to-market

When you are interested in more getting news about the German IT market, click here: http://www.bloodsugarmagic.com/index.php/blog-en

About bloodsugarmagic

bloodsugarmagic is an international network of experts in positioning, marketing programs and go-to-market strategies for IT companies. We offer all that is needed for IT companies wanting to either enter a new market or to boost their market performance in existing markets with new positioning, messages and a unique selling proposition that resonates.

Based on many years of practical experience in marketing, business development and sales with leading IT companies, we support and guide these companies by creating unique and compelling positioning based on the organization\\\\\\\’s specific strengths. bloodsugarmagic adapts each story and messaging framework to apply to the local market while offering ready-to-run campaigns and services for fast results.

Being truly transatlantic with offices in Germany and the US, bloodsugarmagic combines international reach with local market insight and networks to deliver unprecedented success upon a new market entry. Our clients span medium-sized IT companies and global IT players from the United States, the DACH region (Germany, Austria, Switzerland) and other high tech clusters worldwide.

Please find more information at www.bloodsugarmagic.com

Kontakt
bloodsugarmagic GmbH & Co. KG
Bernd Hoeck
Gerberstr. 63
780520 Villingen-Schwenningen
0049 7721 9461 220
bernd.hoeck@bloodsugarmagic.com
http://www.bloodsugarmagic.com

Allgemein

German IT companies optimistic just before CeBIT

IT service providers and software vendors are especially confident. 85 percent of ICT companies are expecting rising sales in 2015. Even more are happy with the domestic demand.

German IT companies optimistic just before CeBIT

Villingen-Schwenningen (D), Februar 12, 2015 – Just before the CeBIT 2015, the mood among enterprises in the IT industry is very good and confident. This is the result of the recent survey of the German high-tech association BITKOM.

85 percent of the companies questioned are expecting rising sales for the full year 2015, only 4 percent forecast losses in sales. The BITKOM index – a mood indicator for the German IT sector – remains unchanged over the last six months at an all-time high level of 72. One year ago the index was at 67. IT service providers and software vendors are the most optimistic while communications technology providers are the most skeptical.

While general business mood indicators such as the IFO-index have shown some declining confidence for the German economy as a whole in 2014, indicators for the information technology sector remain high. This illustrates a common trend: Faced with a less economic outlook, enterprises in Germany invested more in software and IT technology to achieve productivity gains. New trends like Industry 4.0 fuel this trend even more.

One of the reasons for the good mood is the favorable trend seen in the second half of 2014: about three-quarters of businesses (74 percent) could register sales increases between July and December, 12 percent reported declines.

Another interesting result of the survey is the fact that 94 percent of the companies questioned are satisfied or very satisfied with the domestic demand in Germany.

„This is also a chance for foreign providers to enter the German IT market or to establish new partnerships. The mood on the market is good and there is a high demand for IT services and products“, says Bernd Hoeck, managing partner of the go-to-market think tank bloodsugarmagic. „CeBIT is the perfect place to get to know companies and explore strategies of cooperation.“

bloodsugarmagic will also be at the CeBIT and can help bringing together potential partners. Contact us, if you are interested in entering the German market and would like to meet in Hannover. We provide various go-to-market and market entry services for ISVs, hardware vendors, IT services providers or near-/offshoring providers and have a long track record in positioning, influencer marketing, channel building and lead generation in Germany.

Read more about our Go-to-Market approach: http://www.bloodsugarmagic.com/index.php/go-to-market

When you are interested in more getting news about the German IT market, click here: http://www.bloodsugarmagic.com/index.php/blog-en

You can find the BITKOM release here: http://www.bitkom.org/de/presse/8477_81325.aspx

About bloodsugarmagic

bloodsugarmagic is an international network of experts in positioning, marketing programs and go-to-market strategies for IT companies. We offer all that is needed for IT companies wanting to either enter a new market or to boost their market performance in existing markets with new positioning, messages and a unique selling proposition that resonates.

Based on many years of practical experience in marketing, business development and sales with leading IT companies, we support and guide these companies by creating unique and compelling positioning based on the organization’s specific strengths. bloodsugarmagic adapts each story and messaging framework to apply to the local market while offering ready-to-run campaigns and services for fast results.

Being truly transatlantic with offices in Germany and the US, bloodsugarmagic combines international reach with local market insight and networks to deliver unprecedented success upon a new market entry. Our clients span medium-sized IT companies and global IT players from the United States, the DACH region (Germany, Austria, Switzerland) and other high tech clusters worldwide.

Please find more information at www.bloodsugarmagic.com

Kontakt
bloodsugarmagic GmbH & Co. KG
Bernd Hoeck
Gerberstr. 63
780520 Villingen-Schwenningen
0049 7721 9461 220
bernd.hoeck@bloodsugarmagic.com
http://www.bloodsugarmagic.com