„Dear Diary…“

KUKA Systems joins the blogging fraternity

"Dear Diary..."

KUKA Blog – made by KUKA Systems

KUKA Systems has been online with its own corporate blog since February. With the „KUKA Blog – Made by KUKA Systems“, the Augsburg-based system builder demonstrates just what exciting tales it has to tell. Alongside obvious topics, such as technologies and solutions, there are also interesting finds and sections containing useful information and fascinating stories about the company and its employees.

Visitors are welcomed to the new KUKA Systems blog with a large number of company photos that provide unusual insights into the world of the system builder from Augsburg. These are followed by the „diary entries“ typical of a blog. The contents are hugely varied, ranging from technology-related articles and corporate news from the KUKA companies around the world to stories portraying life at KUKA. „We are using this blog to present the KUKA Systems group from a different perspective and to offer readers a „peek through the keyhole“,“ explains Markus Meier, Marketing Director at KUKA Systems.

Unique and special
The KUKA Systems blog is an addition to the company website and the existing social media channels. Markus Meier“s objective is for the blog to live not only from articles provided by the marketing department of the technology leader, but also from stories contributed by employees. Just as our employees are unique and special, so too are the stories they have to tell – and this should be reflected in the „KUKA Blog – Made by KUKA Systems“,“ adds Markus Meier.

Technical benefits and time savings
In addition to information about the company, the new communication platform also contains photo galleries to accompany the stories. This provides a welcome change to those wishing to gain an insight into the system builder. All information, and links to the image database „Flickr“, „youtube“ or the company careers site, can be accessed at a single click – this is corporate communication the way it should be. It is characterized by a clear layout and ease of operation for the reader. Furthermore, the blog not only facilitates access for the Internet user, it also offers a technical advantage and time savings for the KUKA Systems communications team. „The blog helps us to simplify the editing process. Instead of having to enter and maintain text and images on each of the individual communications channels, publication in the blog now means that the contents are automatically updated on Facebook, Twitter and google+,“ reports Markus Meier. We can all look forward to fascinating stories and experiences of the Augsburg-based technology company and system integrator KUKA Systems.

About KUKA Systems
KUKA Systems is an international supplier of flexible automation systems for the Automotive, Aerospace, Energy and Industrial Solutions segments. Some 3,500 employees worldwide work on ideas, concepts and solutions for automated production and the provision of products and services for virtually all tasks in the industrial processing of metallic and non-metallic materials.
In the Industrial Solutions segment, KUKA Systems supplies solutions for all aspects of joining, assembly and handling. The process technologies, which include numerous types of welding, bonding, cutting and press automation, are constantly being developed and refined to produce independent solutions for manufacturing industry.
The range is presented and marketed internationally via the subsidiaries and sales offices in Europe, America and Asia. KUKA Systems recorded an order volume of around 850.7 million euro for the 2011 business year.

Kontakt:
KUKA Systems GmbH
Markus Meier
Blücherstrasse 144
86165 Augsburg
marketing@kuka.de
+49 821 797-2483
http://www.kuka-systems.com