IDC Retail Insights has analysed the international presence and product portfolio of prudsys, confirming that the German real-time personalisation and recommendations specialist is highly competitive.
IDC Global Retail Insights, a subsidiary of IDC, is a global consultancy and market research company.One of its key services is providing consultancy to retailer managers on targeted technology investments and it offers solid analysis in the form of up-to-date studies.
IDC Retail Insights has analysed prudsys as a supplier of recommendations and personalisation solutions for commerce and compared it to its competitors. The criteria examined focussed on the needs of CIO’s in commerce, such as the type and future-orientation of technology, implementation costs, licensing and price models, partnerships and networks, and customer projects that have already been implemented.
According to Christine Bardwell, an analyst at IDC Retail Insights, prudsys and its recommendations and personalisation solution, prudsys RDE (Realtime Decisioning Engine), are highly competitive worldwide.
Faster return of investment
According to IDC Retail Insights prudsys products increase income within a short period of time and have a fast return of investment.
Need-oriented solution models
According to IDC Retail Insights, factors including the globalisation of online retail, the personalisation of offerings in E-commerce and above all in bricks and mortar shops will become increasingly important.
To meet the increasing requirements in the market and for customers optimally, prudsys focuses on continual further development of real-time solutions for improved functionality and performance. With its wide range of prudsys RDE modules, prudsys already offers technological options that can handle future challenges.
References from well-known companies
Many national and international companies have put their faith in prudsys, which now works for around 150 companies in various sectors, including around 80 retail companies (OTTO Group, C&A, Conrad Electronic, Tchibo, Esprit, Rocket Internet, Neckermann, Heine, Baur, HP etc.)
Retail companies in particular can gain a lot from working with prudsys according to Christine Bardwell, because prudsys has a lot of project experience from the projects that it has already implemented and it is well established in the European market.
Source: IDC Retail Insights, „PERSPECTIVE prudsys AG“ by Christine Bardwell, October 2011
prudsys AG as one of the technology leader for intelligent data analytics concentrates among classic Data Mining on the development and integration of high-quality real-time analytics solutions.
The prudsys Realtime Decisioning Engine (prudsys RDE) is a leading service-oriented solution for real-time analytics, forecasts and intelligent recommendations. The modular structure enables to build a multi-channel global solution which matches the specific requirements. With IREUS the prudsys AG especially offers for small and medium online shops selected features of the prudsys RDE as a software as a services.
The prudsys products are used world-wide. In Germany alone, approximately 50% of the top twenty mail order businesses such as OTTO, Heine, Conrad Electronic, bonprix and Baur and countless other Top 100 mail-order specialists (Source: Versandhausberater – Mail-Order Adviser) such as 3 Pagen/3 Suisse, buch.de and Mexx rely on prudsys solutions.
prudsys AG is the holder of numerous German and international patents. Furthermore, prudsys AG is the organiser of the world’s biggest data mining competition, the DATA MINING CUP.
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