Retail goes mobile: M-commerce for smartphone Web browsers

Consumers no longer need apps: MoVendor launches world“s first HTML5 solution

Retail goes mobile: M-commerce for smartphone Web browsers

Smartphone owners are increasingly using their mobile devices for shopping. Last spring, Hamburg-based MoVendor GmbH & Co. KG reacted to this trend by developing an innovative mobile add-on for online shops. As the first company in the world to offer a purely HTML-based mobile shop add-on, MoVendor finished the beta phase in August 2011 and has now officially launched the add-on.

The mobile online shop add-on runs in the Web browser of any smartphone currently on the market and has a wide range of advantages for the consumer in comparison to apps: the user does not need to search for and install a special app in order to be able to shop using the mobile Web browser. In addition, the user is not limited to a range from one particular retailer. Instead, he or she can make use of the various opportunities offered by the Internet, such as price comparison, product searches or barcode scanners, all of which boost impulse online purchases.

Online retailers simply switch over to the MoVendor mobile shop. It is just as straightforward for retailers to connect to the system as for other online shop interfaces, such as for auction sites, shopping portals or via a separate app. Mobile Web browsers are then automatically forwarded from the online shop to the optimised version.

In particular, retailers can take advantages of the fact that MoVendor spares them from expensive programming of apps for various operating systems. MoVendor also offers its SaaS solution, which provides free updates and quickly gets retailers in touch with a growing mobile target group.

According to Christian von Appen: „M-commerce no longer just means lying on the sofa with an iPad app. The consumer now wants to be able to search for, find and compare the prices of products online without having to install an app first.“ Gunnar Stockmann added: „We are proud that MoVendor has enjoyed such popularity in such a short space of time with its innovative solution. We are now working hard on developing the next features for our customers.“

The business model from the Hamburg-based company is highly innovative: online retailers register at http://www.movendor.com and are able to use the shop add-on straightforwardly and quickly. Product images are uploaded automatically from the online shop and optimised for mobile devices. The service does not entail any set-up costs or fixed costs. MoVendor only calculates commission from turnover actually achieved.

http://www.movendor.com/index.html.en

MoVendor GmbH & Co. KG is an owner-managed company founded in 2011 and based in Hamburg, Germany. It offers online retailers the option to optimise their online shop for mobile consumers with smartphones and tablet devices.
MoVendor is the first company in the world to offer a pure HTML solution that allows online retailers to sell their range via all mobile end devices.
The MoVendor SaaS solution is available as an add-on for all types of regular online shop system, without the need for technical adjustments. The company does not charge set-up fees or fixed fees but is financed via a performance-related commission model. The company“s managing directors are Christian von Appen and Gunnar Stockmann (both 39).

Kontakt:
MoVendor GmbH & Co. KG
Christian von Appen
Bernstorffstrasse 120
22767 Hamburg
mail@movendor.com
0049 40 49222770
http://www.movendor.com/index.html.en